Days of having too many toys

escapism
noun [U]
when someone avoids an unpleasant or boring life, especially by thinking, reading, etc. about more exciting but impossible activities:
These adventure films are pure escapism.
For many people going on holiday is a form of escapism.

This should explain the recent fascination with St James, MOS (still no outfit to go clubbing), timbre (no more wala wala), Monopoly Here & Now, Risk II, Guitar Hero III, and HTC Touch.